80s Hairstyles Japan – Recently, Japan has finally said goodbye to the Heisei era. After midnight on May 1, Japan’s Heisei era transitioned into a new era called the Rewa Empire, coinciding with the abdication of Emperor Akihito. The past is much celebrated, but Shiseido looks back at three decades of Japanese beauty. We take a look at some of them!
This period has been divided by the stylists at Shiseido into six five-year segments, each of which represents an important trend during that five-year period. They first started during the 1989-1993 era, known as the ‘Gorgeous Bubble’. These are inspired by today’s, still understated fashion trends of the 1980s. They include loud bangs, bright lipstick and bold designs.
80s Hairstyles Japan
The biggest change in style came between 1994-1998, inspired by Naomi Amuro, the first recording artist of the time, known as ‘Amura Reba’. This Okinawan artist rocked the fashion world at the time with her dark brown hair, long hair and very thin, dark hair. Many women copy this look at the time.
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Then came the fashion trends of 1999-2003, when the ‘gyaru’ or gal came to be seen in a completely different way. Bleach blonde hair, dark skin tone and accentuating the dramatic eye are key elements in this look. Quite a contrast to the beauty of nature!
When 2004-2008 rolled around, the style was completely turned on its head, focusing on natural, feminine and simple styles. As for the hair, the natural texture and volume are mixed again, like a modified version of the 1980s style.
The next trend came with a long title called ‘Yuru Fua Iyashi Otono Kawaii Joshi’ or loose, simple, comforting for the mature reader. Chee! Definitely a mouth treat! This style came out around 2009-2013 and was really the key look for women of that time, as was the usual insult to dark cheeks and eyes.
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Finally from 2014 there is a true resurgence of bright, similar colors and make-up around the call of many seasons. Hair is natural and relaxed even though the makeup is beautiful. Progress to 80 looks, we think!
Shiseido will end up with a new look in the future to celebrate the Rewa season. What do you think Do you think this look could come back into fashion in the future? What is your vision for J-Beauty in the next 5 years? Let us know what you think in the comments below!
Stay up to date with all the latest Japanese beauty news from Japan by following us on Facebook, Instagram and Twitter! Style and the West have influenced Japanese beauty, and the YouTube series, WatchCut, focuses on the latest videos that showcase many trends from the beauty-focused country.
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From 100 years of “American” beauty, a video on how black beauty has changed, and a group covering the history of men’s grooming, the company has researched makeup and hairstyling for decades in different cultures around the world – from comparing North and South Korea to looking at Ethiopia. You have everything from 1910’s geisha to 1960’s models, showing western influences, and then to today’s Harajuku girls.
In the 1910s, Japan went through the so-called Meiji Restoration. At the time, the emperor was sending Japanese noblemen to Europe to study the culture and society there and to bring back what they had seen to Japan for implementation. The aforementioned “sokuhatsu” hairstyle comes from a mix of styles, including the “nihongo” hairstyle, reminiscent of the Edwardian pompadour in Europe.
In the 1920s Japan was in the midst of the so-called Taisho democracy. Here we see Japan modern and beginning to grow. One particular magazine was the first to focus on women in Japan and would be Japan’s forerunner for women’s rights. Soon, perms became a thing of Japanese fashion, bringing us the “mikakushi” or, “hidden ear” hairstyle.
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In the 1930s, we see the rise of the modern girl all over the world. A woman who wants to break free from gender, social and political constraints… this girl is known as “moga” (modern girl). Moga was criticized for the foreign influences they saw and portrayed, and traditionalists viewed Moga culture as romantic, grotesque, and absurd.
1940 brought WW2, which began with the attack on Pearl Harbor in 1941. From this moment, the lives of every man and woman in Japan changed and self-control became the goal of women every day. In fact, the trend was so strong that a campaign against the Perm Wave was born.
WW2 ends in 1945 and in 1950 we are in the midst of the American occupation of Japan. Audrey Hepburn, today’s world icon, was huge in Japan. The white cloth around Mei’s head (the model) is the head of Machiko Maki. The heroine was called Machiko in the popular TV show of the time called Kimi No Na Wa.
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In the 1960s, Japan’s history was confronted with the post-war economy and the so-called “Golden Sixties”. Chiyo Okumura has been the epitome of Mai’s look this decade, a popular pop singer with a girlish look with big eyes, dramatic bangs, and the colorful eyeshadow that British supermodel Twiggy put on the map.
In the 1970s Japan’s economy continued to grow and a new fashion magazine called Anon featured model Sayoko Yamaguchi. A regular in the pages of Anon, Sayoko was the first supermodel to become famous in Japan. Among her features are a lively, well-ordered figure, similar to a traditional Japanese doll.
The 1980s were marked by materialism and shopping, and the most famous person of the day was Seiko Matsuda. Everyone copies Seiko’s look and she is known to have coined the word “burikko” which describes her personality and personality and is known as a vulnerable, respectful, beautiful girl.
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The 90’s brought what we call the Japanese economy and some long styles developed by women who used to go to Tokyo’s disco clubs, but in the late 90’s they saw Toyko street fashion. “Ganguro” was also chosen to reflect this era and the subculture started by young people rebelling against the ideals of Japan. Its common meaning is divided into “gan”, which means face, and “guro”, which means black. It’s not racism against black people, it’s against traditional Japanese values.
After the economic crisis, the 2000s saw a lot of optimism and hope as the culture entered the 21st century. Fashion at that time meant a mix of casual and stylish. I looked this time based on Yuri Ebihara, a popular model at the time, and her style was “Ebi-chan” or “the girl next door”.
Bonus look this time is Agejo Morigami’s hair. “Kokuma Ageha,” or “Little Devil’s Butterfly,” was a magazine that popularized this trend and featured models with big hair, teased with big and tall hair, and walked the line between skimpy and classic.
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Girls in the 2010s are known for wearing a simple, easy-going look and smile, for motherhood and non-judgment.
Another way to look in 2010 is the style of decora. The exact opposite of Mother’s Daughter, this model has a strong focus on Harajuku and is known for its toy box style and cheap accessories that can be purchased all over Harajuku.
In general, Japan has a very homogenous culture and going out is not very encouraged. A popular Japanese saying is “washed nails”. It will be really interesting to see where mainstream beauty goes and if street fashion trends change as well. News Update: Japan’s PM warns of poverty as birthrate drops, Matthew Hernan
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Nihongami literally means “Japanese hair” and includes a variety of hairstyles from the Kofun period (250-538) to the early Showa period (1926-1989). We examine how Nihongami developed and was shaped by cultural changes throughout Japanese history.
Early Japan was heavily influenced by Chinese culture, but during the Heian period (794-1185) high courts rejected these influences. The Heian aristocracy was particular about their fashion and their standards of beauty were very high. Women have long hair and dress well
