New Lacoste Sneakers

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New Lacoste Sneakers – (This content was paid for by the advertiser. To appear on the site, please contact: reklam@. Sponsored Story) 3 months ago Style Words by Ruhi Parmar Amin

N48° 51′ 11. W”, E2° 51′ 47. W”. If someone showed you this, would you have no idea what they meant or what they were leading to? Well, this geographic coordinate takes you straight to the beginnings of legendary sports brand Lacoste and the world’s most famous crocodile – but you can also find them in the upper of the new L003 Active Runway sneaker.

New Lacoste Sneakers

New Lacoste Sneakers

The heart of the brand originates from this Lacoste factory in Troyes, France, where upon opening in 1933, icons like the polo shirt and other key pieces were first brought to life thanks to the pioneering and fearless spirit of founder René Lacoste.

Women’s Lacoste Casual Sneakers, Size 39 (blue)

Fast forward to 2022 and the brand’s daring roots are alive and well. We’ve seen fashion and sport co-exist in a symbiotic relationship for a long time now, and when Lacoste launched its latest collection, it was all about pushing the boundaries and combining comfort, style and technology.

New Lacoste Sneakers

We recently saw the brand release an exclusive preview of the latest iteration of its L003 sneaker, the Active Runway (officially releasing in January 2023). The face of the campaign is the English singer Ella Maya. The Grammy-winning artist became the brand’s global ambassador earlier this year, showing off new trendy athletic silhouettes alongside Venus Williams.

Like its name, the L003 Active Runway is a bold blend of fashion aesthetics with the sporty codes of the house. Built from the bones and identity of the original L003 sneaker and sandal concept shoe that debuted at the SS22 fashion show, the Active Runway is comprised of open-edge neoprene, exaggerated fat lace, suede uppers and breathable fabrics such as feather-light nylon. and an oversized mesh. The shoe also features a neon green color scheme that is not only a reference to the tennis ball, but Lacoste’s heritage and identity. So you can really see how the brand brings tennis history to the streets by daring to move the design needle, just like Mr. Lacoste himself. I mean, before you can change the game, you’ve got to play – and this sneaker appeals to that crazy attitude.

New Lacoste Sneakers

Fresno, United States

Speaking of mavericks, the creative director behind this bold style of classic streetwear sportswear is Louise Trotter. Since the beginning of his journey at Lacoste, he has not only built on the heritage of the French brand, but has also begun to develop his own opinion on how we understand the overlap between sports and fashion.

Lacoste is known to represent many things; Minimalism, sportswear, elegance, tradition and functionality. “You can be all of these when they share common values ​​that are true to Lacoste,” says Trotter. “René Lacoste was an elegant, champion tennis player who focused on the highest level of performance – he respected the rules of the game but was also a game changer, so his spirit allows us to be all of those things.”

New Lacoste Sneakers

We all know that our past informs our future, and with such a rich archive and heritage, Lacoste does not struggle to adapt traditional narratives to our cultural spirit. “There are different periods in the history of the brand that I think are particularly interesting depending on the type of products – for example, the early polos were particularly beautiful, as well as trainers from the mid-90s. Looking ahead, the focus is on the durability of yarns and manufacturing, as well as technology that improves the longevity and performance of our collections,” said Trotter.

Lacoste’s L001 Sneaker Campaign With A$ap Nast

This is exactly what we see on the L003 Active Runway. Footwear represents the intersection of sports and fashion, where people’s lifestyles, values ​​and cultural connections are better rooted in their daily lives. “Sports are a part of life, and the details and comfort of movement have become a daily requirement,” explains Trotter.

New Lacoste Sneakers

But just because we need a functional everyday sneaker, that doesn’t mean it can’t be stylish. “L003 was born on the catwalk and therefore has a strong fashion identity. It is inspired by fluidity with increased proportions and details in both material and branding. It combines archive codes with sports and fashion and embodies a bold and fun atmosphere.” Lacoste has been trying to bridge the gap between utilitarianism and luxury since the beginning, and in this case, the sneaker does all the talking.

As a collaborative brand, bringing in Ella Mai is no surprise. “First, all our partnerships are united by a strong connection based on shared values. Collaboration is an opportunity to unite with communities and open the brand to new perspectives. We believe that this will continue, but with purpose and authenticity. To share experiences and ideas and create together.”

New Lacoste Sneakers

Men’s Lacoste T Clip Synthetic Tricolor Sneakers

Shop the exclusive L003 Active Runway ahead of its release in Europe, US, China, Korea and Japan now exclusively on Lacoste.com

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Justina Kageni is an information scientist with passion for Information Technology.She is on a mission to share her knowledge and skills.

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